Soaps Portray Alcohol Consumption Through Rose-Tinted Glasses

On average, over a third (38%) of soap air time features alcohol, but the negative consequences of drinking to excess are rarely shown, according to new research launched today (8th December) by alcohol awareness charity Drinkaware.1 Despite 162 instances of characters drinking to excess2 over a six week monitoring period, only 1.5% of alcohol scenes portrayed hangovers and less than 1% combined …
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